UK Fulfilment
What Is an Importer of Record? (And Do Overseas Brands Need One in the UK)
An importer of record is the name on the UK customs entry. Why your warehouse asks for a VAT number and an EORI, and what borrowing one does not let you skip.
I've spent five years helping overseas ecommerce brands get fulfilment working in the UK. I source the warehouse partners, carriers and technology, and make them run together. I lead growth, sales and product at Gonini.
UK Fulfilment
An importer of record is the name on the UK customs entry. Why your warehouse asks for a VAT number and an EORI, and what borrowing one does not let you skip.
UK Fulfilment
What overseas brands need locked with their UK warehouse before Black Friday: forecasts, packaging, peak surcharges, dispatch SLAs and returns capacity.
UK Fulfilment
DDP shipping means the seller covers duty and import VAT so nothing lands on your customer: for an overseas brand shipping into the UK, choosing DDP is the easy part, and setting it up so it doesn't bleed money is the hard part. Verified 24 September 2026. Duty,
UK Fulfilment
A practical guide to UK ecommerce fulfilment for overseas brands: how it works, what it costs, and how to choose a 3PL you can trust.